As an engineer, I spent the first five years of my career helping to optimize the flow of shop floor operations to increase productivity, ensure that our customers received a quality product, on time, and ultimately raise the bottom line.  As a photographer I see very little difference in how I show up and serve my clients in order for them to achieve the best experience and for me to be able to best utilize my time in my business.


We all want to be efficient. We all want to maximize our time so that we can do more of what we love. That is what I bring into the photography world from my engineering role filled with processes and system for creating lean business entities.

For two years I had been building my photography business as a side hustle.  I would take client on the weekends and in the evenings if possible. However, ultimately I found that my time was not being efficiently used.  I was exhausted. I felt like I didn’t have time to edit photos, answer emails, or even look for new clients. And the reason for that was because I didn’t have any systems working on my behalf when I wasn’t able to sit down and work in my business.

At the end of 2017, I was laid off from my corporate job. People usually follow that news with words of sorrow, but to me I viewed it as an opportunity–an opportunity to fully step into my creative gifts and marry my knack for systems and processes with creative expression.

My goal now is to show photographers how to leverage systems and reclaim the time you desire so that you can focus on being creative, spending more time with your family, doing what you love, and flourishing as a business owner.